About Us

At 2BDetermined, we’re passionate about our work–helping individual and organizational clients increase their effectiveness across a breadth of industries, sectors and functional disciplines.

About Us

At 2BDetermined, we’re passionate about our work–helping individual and organizational clients increase their effectiveness across a breadth of industries, sectors and functional disciplines.

2BDetermined Coaching

Who We Are

2BDetermined helps individual and organizational clients increase personal and professional effectiveness and satisfaction, harness innovation and boost overall performance.

Our individual coaching practice is focused on mid-career professionals. looking to make a career “leap” or “pivot” to find work that fits, allows them to be productive and provides for their needs:

  • Professionals who want to learn how to conduct an effective targeted job search
  • Individual contributors seeking to progress to a people management role
  • Senior professionals looking to advance to an executive level
  • Anyone pursuing a career pivot involving a shift in industry or functional specialization
  • Career changers contemplating an entirely new field
  • Individuals facing involuntary career transition who want customized v. boiler plate support
  • Potential entrepreneurs exploring/pursuing self-employment options
  • Those working in organization who need support in becoming more effective in their current roles and/or navigating workplace challenges

Our organizational coaching practice is focused on helping start-ups, business owners and senior managers/executives with strategic responsibility as well as organizations seeking specialty coaching and training services.

How We Can Help

2BDetermined provides coaching and support in six areas:

Coaching For Individuals

  • Career ExplorationGuidance in determining your next career step. Contemplating a career pivot or a big change? We offer support from a trained Career Coach supplemented by a range of assessments that help you identify potential careers/jobs that will be a good “fit” (including any form of self-employment) and support a move from exploration to application.
  • Job SearchConducting an effective search–whatever your level, stage of career, industry/sector /function or employment status. If you want or need to conduct a job search, we provide unparalleled support for resumes and other self-marketing materials as well as all aspects of conducting a senior-level search, including access to Interviewing and Social Media specialists.
  • Workplace CoachingHelping you focus on what’s important to increase your effectiveness and satisfaction to thrive in the job you have and enhance your leadership effectiveness. Our services encompass all aspects of career management, so you can tap our Executive Coaching expertise to deal with a new role or leader, manage staff more effectively or navigate choppy political waters.

Coaching For Organizations

  • Business Challenges: Executing on a new business idea, getting your venture off the ground, producing the results you want. For anyone setting off on a journey of self-employment, our Entrepreneurial Coach has extensive experience working with solo-preneurs and businesses at all stages and can help you achieve your entrepreneurial goals.
  • Organizational Support: Helping your employees succeed across the Employment Continuum.
  • Speaking Engagements: Customized presentations about strategic career management tailored to groups of all sizes and makeup.

What Makes Us Different

There are a lot of career coaches and coaching firms out there. How are we different?

  • Focus: As a boutique career management firm, 2BDetermined offers a proven, confidential, 1:1 service that specifically targets the needs of mid-career professionals like you.
  • Experience: Our team has extensive, targeted global experience helping literally thousands of people from all walks of life achieve their career goals.
  • Mind-set: We believe that you are the best authority on your career. We provide professional guidance that combines intuitive insight with practical strategies so you can make informed choices.
  • Design: All our services are designed with you in mind, so you can determine where you want to go and present yourself authentically, clearly and succinctly.
  • Breadth & Depth: We’re familiar with every industry, sector, function and organizational level and have a vast network of senior level contacts. Whatever your goals, we’re confident we can help.
  • Reach: As a global firm, we’ve worked with clients across Canada, throughout the US and around the world, so we can support a search wherever you want to explore.
  • Expertise: Our strategic approach, proven processes and tailored support help clients address any career challenge. If your situation changes, we’ll adapt our services to meet your evolving needs.
  • Flexibility: As a virtual firm, we work with clients when, where and how they need us. Our client-centered approach means meeting your needs around your schedule.

The 2BDetermined Team

Day Merrill, M.A.

Founding Partner &
Career/Executive Coach

About Day

Day Merrill, M.A., is the founding Partner and Career/Executive Coach for 2BDetermined. She is a 30-year career services professional with expertise coaching individuals and teams, presenting, writing and training groups, on a range of career and work-related topics as well as consulting to organizations in Canada and the U.S. on their workforce development needs. Day holds a B.A. from Connecticut College, a Master of Arts from Wesleyan University and has completed Coach U’s coach certification training.

Contact

Day Merrill, M.A.
Founder & Principal
2BEDETERMINED
Office: 705.293.0492
E-Mail Day
Connect with Me


My Calendar: Book here!

Michael Locey, M.Ed.

Managing Partner &
Entrepreneurial Coach

About Michael

Michael Locey, M.Ed., is our Managing Partner and Entrepreneurial Coach. As a business coach and consultant, he has over 30 years of experience in Canada and the U.S. coaching entrepreneurs through start-up and early stage growth, supporting owners of small to medium sized businesses and helping corporate business unit leaders make sound decisions and set strategy. Michael holds a B.S. in Physics from M.I.T and a Master’s in Planning & Organizational Development from Harvard University.

Contact

Michael Locey, M.Ed.
Managing Partner &
Entrepreneurial Coach
2BEDETERMINED
Office: 705.293.0492
E-Mail Michael
Connect with Me


My Calendar: Book here!

Jennifer Dimitroff, EIC

Interview Coach

About Jennifer

Jennifer Dimitroff, EIC is our Interview Coach. As a Human Resources professional, she has over 30 years of experience spanning executive search, recruiting, training, coaching and counselling. Jennifer has coached individuals at all levels and functions and from all industries and sectors on interviewing effectively. Jennifer holds a B.Sc. from the University of Toronto, has studied Organizational Behaviour at Queens University and has been active in the Human Resources Professional Association.

Day Merrill, M.A.

Founding Partner &
Career/Executive Coach

Michael Locey, M.Ed.

Managing Partner &
Entrepreneurial Coach

Jennifer Dimitroff, EIC

Interview Coach

About Day

Day Merrill, M.A., is the founding Partner and Career/Executive Coach for 2BDetermined. She is a 30-year career services professional with expertise coaching individuals and teams, presenting, writing and training groups, on a range of career and work-related topics as well as consulting to organizations in Canada and the U.S. on their workforce development needs. Day holds a B.A. from Connecticut College, a Master of Arts from Wesleyan University and has completed Coach U’s coach certification training.

Contact

Day Merrill, M.A.
Founder & Principal
2BEDETERMINED
Office: 705.293.0492
E-Mail Day
Connect with Me


My Calendar: Book a time here!

About Michael

Michael Locey, M.Ed., is our Managing Partner and Entrepreneurial Coach. As a business coach and consultant, he has over 30 years of experience in Canada and the U.S. coaching entrepreneurs through start-up and early stage growth, supporting owners of small to medium sized businesses and helping corporate business unit leaders make sound decisions and set strategy. Michael holds a B.S. in Physics from M.I.T and a Master’s in Planning & Organizational Development from Harvard University.

Contact

Michael Locey, M.Ed.
Managing Partner &
Entrepreneurial Coach
2BEDETERMINED
Office: 705.293.0492
E-Mail Michael
Connect with Me


My Calendar: Book here!

About Jennifer

Jennifer Dimitroff, EIC is our Interview Coach. As a Human Resources professional, she has over 30 years of experience spanning executive search, recruiting, training, coaching and counselling. Jennifer has coached individuals at all levels and functions and from all industries and sectors on interviewing effectively. Jennifer holds a B.Sc. from the University of Toronto, has studied Organizational Behaviour at Queens University and has been active in the Human Resources Professional Association.

Lina Duque, MBA

Social Media Coach

About Lina

Lina Duque, MBA, is our Social Media Coach. Lina applies her expertise to support individuals, entrepreneurs and small businesses in using social media for professional advancement. Lina holds an Executive MBA from Western University’s Ivey Business School and is a regular speaker and blogger on social media and personal branding. She has presented to audiences including the International Association of Business Communicators, Rotman School of Management and Ivey Business School.

Larry Tomlin, CPA/MBA

Accountant & Financial Advisor

About Larry

Larry Tomlin, CPA/MBA is an “uncommonly creative Accountant” and Financial Advisor with extensive expertise helping our clients‒in particular those in transition‒maximize their severance packages. He also supports our entrepreneurial clients in setting up a small business. With a specialization in tax planning and compliance for professionals who have incorporated, family-owned businesses, Larry uses hard work, attention to detail and an attentive and caring approach to address the tax and financial concerns of clients.

David Conn

Employment Lawyer

About David

David Conn. L.L.B. practices law in Ontario with an emphasis on employment law and labour relations. David’s passion is helping individuals impacted by job loss leave their former employers with a fair package that allows them to move ahead quickly and confidently. He has successfully litigated at the Ontario Superior Court of Justice Divisional Court, the Court of Appeal for Ontario and the Federal Court of Canada. He also has extensive experience with administrative tribunals such as the Ontario Labour Relations Board and the Canada Industrial Relations Board.

Lina Duque, MBA

Social Media Coach

Larry Tomlin, CPA/MBA

Accountant & Financial Advisor

David Conn

Employment Lawyer

About Lina

Lina Duque, MBA, is our Social Media Coach. Lina applies her expertise to support individuals, entrepreneurs and small businesses in using social media for professional advancement. Lina holds an Executive MBA from Western University’s Ivey Business School and is a regular speaker and blogger on social media and personal branding. She has presented to audiences including the International Association of Business Communicators, Rotman School of Management and Ivey Business School.

About Larry

Larry Tomlin, CPA/MBA is an “uncommonly creative Accountant” and Financial Advisor with extensive expertise helping our clients‒in particular those in transition‒maximize their severance packages. He also supports our entrepreneurial clients in setting up a small business. With a specialization in tax planning and compliance for professionals who have incorporated, family-owned businesses, Larry uses hard work, attention to detail and an attentive and caring approach to address the tax and financial concerns of clients.

About David

David Conn. L.L.B. practices law in Ontario with an emphasis on employment law and labour relations. David’s passion is helping individuals impacted by job loss leave their former employers with a fair package that allows them to move ahead quickly and confidently. He has successfully litigated at the Ontario Superior Court of Justice Divisional Court, the Court of Appeal for Ontario and the Federal Court of Canada. He also has extensive experience with administrative tribunals such as the Ontario Labour Relations Board and the Canada Industrial Relations Board.

Enough about us. Let’s get to know each other.

Enough about us. Let’s get to know each other.